Podcast Ad Read Script
Pick your slot length and placement, fill in the fields, and stay on time.
Podcast Ad Read Script Builder Tool
Mid-roll · Host-read · 30s slot
0 words · ~0s read time (target 30s)
A host-read podcast ad is 30–60 seconds: hook, listener's problem, product, offer or code, one call to action. Pick the slot length below and the counter keeps you on time.
Building the rest of the episode?
Place your mid-roll inside the full outline with the podcast script template, check your target runtime with how long should a podcast be, or script the open with the intro script builder.
Repurposing this episode into clips afterward? Check captions against Instagram's Reels safe zone before you post.
What should a 30-second podcast ad read include?
A hook, the listener's problem, the product, an offer or promo code, and one call to action — in that order. At a natural speaking pace that's roughly 75 to 85 words, which is why the counter above turns amber once you go past it.
What's the difference between a host-read and an announcer-read ad?
A host-read ad is delivered in the host's own voice and style, often with personal framing ("I actually use this"); an announcer-read ad is a separately produced, more polished spot dropped into the episode. Host-read ads generally convert better on podcasts because listeners trust the host's endorsement.
How long should a podcast commercial script be?
15, 30, or 60 seconds are the standard slot lengths advertisers buy. Pick your slot above and the read-time counter will tell you if your script runs long before you record it.
Does ad placement (pre-roll vs. mid-roll vs. post-roll) change how I should write it?
Yes. Pre-roll needs a stronger hook since listeners haven't committed to the episode yet; mid-roll can lean on trust already built with the audience; post-roll should be short since a lot of listeners have already dropped off by the end.
Should I include a promo code in every ad read?
Include one whenever the advertiser wants to track podcast-driven conversions — it's the easiest way for both of you to see whether the placement worked. Skip it only for pure brand-awareness reads with no direct-response goal.